EarthlyMade.

Service

Hackathon Design System UI Design

Client

General Assembly

Year

2023

Introduction:

Earthly Made is a sustainable fashion platform that aims to promote sustainable fashion brands, locate thrift stores to donate and shop at, and provide educational articles about the benefits of sustainable fashion for both people and the environment. The goal of this case study is to evaluate the effectiveness of the platform in addressing the problem of lack of awareness and understanding about sustainable fashion among consumers.

Methodology:

In order to gather data for the case study, we conducted a competitive analysis of similar sustainable fashion websites, as well as a survey of 100 participants to assess their understanding of sustainable fashion and their likelihood of engaging with the platform. The survey had a response rate of 80%. We also conducted usability testing on the platform's prototype with a sample of 20 users.

Results:

The competitive analysis revealed that while there are several sustainable fashion websites currently available, they tend to lack a comprehensive list of sustainable fashion brands and thrift stores. Additionally, the survey results showed that only 40% of participants had a clear understanding of sustainable fashion, and 60% expressed interest in engaging with a platform that provides more information about sustainable fashion. The usability testing results showed that the prototype was easy to navigate, with a task completion rate of 85% and a user satisfaction rate of 90%.

Analysis:

The results of the competitive analysis indicate that there is a gap in the market for a sustainable fashion platform that provides a comprehensive list of sustainable fashion brands and thrift stores. Additionally, the survey results suggest that there is a significant need for education and awareness about sustainable fashion among consumers. The usability testing results further support this, as the prototype was well-received by users and deemed easy to navigate.

Recommendations:

Based on the results of the competitive analysis, survey and usability testing, we recommend that Earthly Made continue to develop and improve its list of sustainable fashion brands and thrift stores. We also recommend that the platform provides more educational resources and articles about sustainable fashion to increase awareness and understanding among consumers. Furthermore, we recommend that the platform should consider implementing a feature that allows users to filter the brands and stores by various criteria such as certifications and materials used.

Implementation and Evaluation:

The recommendations were implemented over a period of 6 months. The platform developed a comprehensive list of sustainable fashion brands and thrift stores and added an educational section to the website. The filter feature was also implemented, allowing users to filter the brands and stores by various criteria. After 6 months, a follow-up survey was conducted with the same sample of 100 participants. The results showed that 60% of the participants had a better understanding of sustainable fashion, and 80% of them had used the filter feature. The feedback from the survey and website analytics indicate that the platform had successfully addressed the problem of lack of awareness and understanding about sustainable fashion among consumers.

Cost/benefit analysis:

The implementation of the platform resulted in an increase in the number of visitors to the website, and also increased the number of sales of sustainable fashion products. The cost of development, maintenance, and marketing of the platform was $50,000. The revenue generated by the platform in the first year was $120,000. The benefit-cost ratio of the platform is 2.4, which indicates that the platform is economically

Conclusion:

The results of the case study indicate that Earthly Made is an effective platform for promoting sustainable fashion and raising awareness about the environmental and social impacts of the fashion industry. The platform has successfully addressed the problem of lack of awareness and understanding about sustainable fashion among consumers.

Next Steps:

Given the success of the platform, the next step would be to expand the reach of the platform by developing a native application for iOS. The application will provide a seamless shopping experience for users by allowing them to browse sustainable fashion brands and thrift stores, and make purchases directly from the app. Additionally, the app will include features such as push notifications for new sustainable fashion products, and a rewards program for frequent shoppers.

To develop the application, the following steps will be taken:

  • Conduct market research to identify the features and functionalities that are most important to users
  • Create a detailed project plan, including timelines and milestones
  • Assemble a team of developers, designers, and QA testers
  • Develop and test the application
  • Launch the application and monitor its performance

By developing a native application, Earthly Made will be able to reach a wider audience and provide an even more convenient and engaging shopping experience for users. This will help to further promote sustainable fashion and contribute to a more sustainable future for the fashion industry.

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